If you watch Bill O'Reilly (I usually do not -most of the newsworthy clips are online), you are well aware that he's been all over Brian De Palma's film, Redacted as well as its primary funder, Mark Cuban.
Whatever criticism this film gets is well deserved, in my opinion, but Mr. Cuban apparently thought it was unwarranted and hit O'Reilly where he can't hit back. From Cuban's blog:
What I was curious about was whether this really was important to Mr OReilly, or whether he was just a ratings whore and would say whatever he needed to say to get more people to watch.O'Reilly has virtually no control over ad content during his cable show, let alone the network's. If Cuban really wanted to prove O'Reilly was a "ratings whore," he could've done it with a bit more integrity, and would've tried getting his ad placed during O'Reilly's radio show, which O'Reilly has vastly much more say over. Pretty sleazy Mr. Cuban.
I needed to design a very simple test to determine Mr OReilly's motivation. It occured to me to see if FoxNews would take an ad for the movie Redacted.
I had someone call FoxNews and tell them specifically, unequivocally that we wanted to run an ad for the movie Redacted. The same movie Bill OReilly was so upset about.
They said no problem. Do you want to run the ads in both the live show and the repeat ?
Our first reaction was that this was just the sales department and at some point , someone at FoxNews would step in and stop the ads from running. The call to say they were stopping the ads never came.
The ad ran in both shows. Here is a link with Bill's smiling face at the end.